{"id":261,"date":"2025-05-02T12:30:00","date_gmt":"2025-05-02T12:30:00","guid":{"rendered":"https:\/\/karachirental.com\/?p=261"},"modified":"2025-05-06T10:18:08","modified_gmt":"2025-05-06T10:18:08","slug":"kit-studio-designs-a-brand-where-music-meets-mission","status":"publish","type":"post","link":"https:\/\/karachirental.com\/index.php\/2025\/05\/02\/kit-studio-designs-a-brand-where-music-meets-mission\/","title":{"rendered":"Kit Studio Designs a Brand Where Music Meets Mission"},"content":{"rendered":"

At times, cause-driven branding often teeters on the edge of performative, but Kit Studio<\/a>\u2019s identity for Raise the Roof doesn\u2019t just talk the talk, it belts it out across dancefloors, timelines, and ticketing apps alike. A new music series amplifying emerging talent across the UK and Ireland, Raise the Roof is as much about social change as it is soundwaves, with 100% of profits donated to Centrepoint UK<\/a>, the country\u2019s leading charity working to end youth homelessness.<\/p>\n

Raise the Roof\u2019s branding is emotionally intelligent: not just a visual system, but a social contract between culture and care.<\/p>\n

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Kit Studio\u2019s challenge was to create a brand that could hold both the energy of a live gig and the gravity of a social issue.<\/p>\n<\/blockquote>\n

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Kit Studio\u2019s challenge was to create a brand that could hold both the energy of a live gig and the gravity of a social issue, which they met with a visual identity that radiates optimism without erasing urgency. The design captures the electricity of youth culture with a sharp, clean, and mobile-forward identity that feels native to Instagram stories, Spotify playlists, and gig posters alike. It\u2019s flexible but not generic, recognizable without being overbearing. I\u2019m particularly fond of the house hidden in the negative space of the raised hand icon.<\/p>\n

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And that\u2019s the magic of it. The identity doesn\u2019t lean on clich\u00e9 or charity tropes; instead, it builds a credible bridge between Centrepoint\u2019s mission and the music scene\u2019s hunger for meaning. It speaks to a generation that wants their nights out to stand for something and for their money to go towards worthy causes.<\/p>\n

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Chris Bounds, creative partner at Kit Studio, sums it up well: \u201cRaise the Roof is about good vibes and great music, and it\u2019s also about making a difference.\u201d That ethos is baked into every component of the campaign, from the adaptive brand assets to the roll-out across platforms like DICE and Eventbrite, creating a language of belonging, energy, and action.<\/p>\n

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Raise the Roof is a reminder that design can be loud, joyful, and generous, all at once.<\/p>\n<\/blockquote>\n

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Kit Studio, known for their work with culture-forward brands like Square, charity: water, and the London Transport Museum, has once again proven that purpose and play can not only coexist, but they can elevate each other. Raise the Roof is a reminder that design can be loud, joyful, and generous, all at once.<\/p>\n

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In an industry where youth culture is often commodified without being cared for, this brand doesn\u2019t just raise the roof, it raises the stakes. 100% of the profit is donated to Centrepoint UK, making Raise the Roof the most feel-good gig you\u2019ll ever attend.<\/p>\n

The post Kit Studio Designs a Brand Where Music Meets Mission<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

At times, cause-driven branding often teeters on the edge of performative, but Kit Studio\u2019s identity for Raise the Roof doesn\u2019t just talk the talk, it belts it out across dancefloors, timelines, and ticketing apps alike. A new music series amplifying emerging talent across the UK and Ireland, Raise the Roof is as much about social […]<\/p>\n","protected":false},"author":1,"featured_media":263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts\/261"}],"collection":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":3,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"predecessor-version":[{"id":274,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts\/261\/revisions\/274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/tags?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}