{"id":989,"date":"2024-09-09T17:37:49","date_gmt":"2024-09-09T17:37:49","guid":{"rendered":"https:\/\/karachirental.com\/?p=989"},"modified":"2025-05-06T10:21:58","modified_gmt":"2025-05-06T10:21:58","slug":"someoddpilots-colorful-gritty-tribute-to-lollapaloozas-alt-culture-past-2","status":"publish","type":"post","link":"https:\/\/karachirental.com\/index.php\/2024\/09\/09\/someoddpilots-colorful-gritty-tribute-to-lollapaloozas-alt-culture-past-2\/","title":{"rendered":"Someoddpilot\u2019s Colorful, Gritty Tribute to Lollapalooza\u2019s Alt-Culture Past"},"content":{"rendered":"

As Lollapalooza<\/a> blew out the candles on its 20th birthday this year, the iconic Chicago music festival also unveiled an updated look that screams \u201cnext-gen cool.\u201d The legendary fest started in 1991 as a scrappy counterculture roadshow and is now one of the world\u2019s most sought-after multi-day music events. They joined forces with long-time design partner Someoddpilot<\/a> to refresh and expand its identity for the new wave of festivalgoers (hello, Gen Z).<\/p>\n

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The brand update was a full-throttle extravaganza in true Lolla fashion, with the rollout beginning at Lollapalooza Chicago in 2023. If you were at Grant Park for this year\u2019s mega show featuring Megan Thee Stallion, SZA, Hozier, and Chappell Roan, it was hard to miss the brand\u2019s expanded digital and IRL footprint\u2014vibrant pinks, electric blues, and dynamic graphics dancing on every surface. With over 10,000 branded touchpoints at the festival, Someoddpilot ensured Lolla\u2019s identity was as omnipresent as the music blasting through the speakers.<\/p>\n

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Why the need for a brand refresh? Well, the festival\u2019s audience has grown up and out\u2014450,000 attendees last year alone\u2014and with that, so have their expectations. Lollapalooza sought to meet this new crop of music lovers where they live: on TikTok, in the digital art world, and within the pulse of modern youth culture. So this year, C3 Presents and Live Nation, the festival\u2019s parent brands, handed Someoddpilot the keys to drive Lolla\u2019s brand into the future.<\/p>\n

Someoddpilot certainly brought the goods. Born 25 years ago as an indie record label and known for another Windy City legend \u2014 the Pitchfork Music Festival \u2014 the Chicago-based agency was the perfect fit to bring Lolla\u2019s brand identity into the now while staying true to its alt-culture origins. They dug deep into the 90s, when zines ruled, and the Xerox machine was the designer\u2019s best friend and brought that gritty, DIY aesthetic into the 21st century.<\/p>\n

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Think cut-and-paste compositions, bold streaks from inkjet printers, grainy photos, and op-art graphics\u2014all with a slick, vibrant twist. It\u2019s a nod to the punk, metal, and electronic scenes that birthed Lollapalooza in the first place, but with a modern punch that resonates with today\u2019s digital natives. It\u2019s tangible nostalgia with a digital filter in the best possible way.<\/p>\n

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And it\u2019s not just Chicago that\u2019s getting the fresh look. Lollapalooza\u2019s visual identity is going global, popping up at the festival\u2019s offshoots in Chile, Argentina, Brazil, and even Mumbai. This year\u2019s 20th birthday celebration also birthed a new festival logo\u2014a cheeky nod to the past where \u201c20\u201d sits snugly in place of the original logo\u2019s double O\u2019s.<\/p>\n

Someoddpilot and Lollapalooza smartly made the updated identity flexible\u2014after all, a music festival is chaotic, colorful, and (let\u2019s be honest) unpredictable. The new identity shines across social media, digital ads, out-of-home displays, and within the festival grounds.<\/p>\n

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As Lollapalooza strides into its third decade, it\u2019s not just keeping pace with the times\u2014it\u2019s defining them. With Someoddpilot at the helm, the fest embraces its past and charges into the future, one Xeroxed graphic at a time. Here\u2019s to 20 more years of music, madness, and killer design. Cheers, Lolla!<\/p>\n

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The post Someoddpilot\u2019s Colorful, Gritty Tribute to Lollapalooza\u2019s Alt-Culture Past<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As Lollapalooza blew out the candles on its 20th birthday this year, the iconic Chicago music festival also unveiled an updated look that screams \u201cnext-gen cool.\u201d The legendary fest started in 1991 as a scrappy counterculture roadshow and is now one of the world\u2019s most sought-after multi-day music events. They joined forces with long-time design […]<\/p>\n","protected":false},"author":1,"featured_media":994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts\/989"}],"collection":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/comments?post=989"}],"version-history":[{"count":3,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts\/989\/revisions"}],"predecessor-version":[{"id":1029,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/posts\/989\/revisions\/1029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/media\/994"}],"wp:attachment":[{"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/media?parent=989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/categories?post=989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karachirental.com\/index.php\/wp-json\/wp\/v2\/tags?post=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}